AUSTIN — AUSTin’s most popular local news channel has a new name.
Localizing local stories is a trend that has gained momentum across the nation in recent months.
The Austin American-Statesman is changing its name from the Austin American to the Austin Chronicle.
News editor Jim Garrow said in an interview Tuesday that he wants the new name to reflect the Austin community’s pride in its journalism.
He said the name change reflects the fact that the paper’s community is much more diverse than many would like to think.
Garrow said he hopes the change will give readers a better understanding of local news and better reflect Austin’s unique history.
Austin Chronicle executive editor Joe Stumpf said the change is meant to create an easier way to reach Austinans and local businesses.
“We’re really trying to create a space that’s really open to Austinites and the rest of the country,” Stumpff said.
But the move has also created some controversy.
Texas Attorney General Greg Abbott has called the name “disgusting,” arguing it is a reference to the state’s racist history and “inappropriate” to name a newspaper after a white supremacist.
The paper’s new name will be available to everyone for free.